Hundreds of thousands of businesses have pay per click campaigns that are not generating income or enquiries at their full potential and as such have excessive spend with a poor return on investment.
Effective spend management will reduce your pay per click costs whilst maximising traffic levels for the website. As well as maximising traffic levels, spend management will also tailor the campaign towards keywords that are more likely to generate income / enquiries.
Managing your spend can make significant differences to a marketing budget, for large campaigns spending up to or in excess of £1000 pounds a day spend management may be able to either double or triple traffic levels or reduce your spend whilst sustaining current traffic levels, this is all dependant on the market, keyword trends and target audience.
Spending money on pay per click keywords that cost in excess of £2-£3 a click can end up being a costly way of generating business, especially if the keywords are generic, yet the business sells specific products or services.
In context, imagine a car sales business, advertising on the keyword car sales might seem like a viable option, but consider the limitations, such as, if the person looking for car sales may be looking for a Vauxhall or ford, a 3 seater or a 5 seater, a car on finance or outright purchase.
The list of possibilities are endless, which means, 100 visitors clicking through onto the website, may only lead to 5 enquiries, which means that 95 of these clicks have potentially gone to waste. In a scenario where each click costs £2 this could be a loss of £190.
Keyword Bounce Rate
Even though the keyword car sales may generate large traffic volumes, what is the value of traffic that bounces quickly?
Our spend management service will not only save money, but will boost conversion rates and will reduce the bounce rate significantly. Again this is all dependant on the target market and the website itself.
If you would like more information on our spend management services, or would like to enquire for the service, simply fill out our enquiry form or contact us.
Managing Your Spend
Our Pay Per Click Spend Management
Our pay per click spend management service will help to reduce the costs associated with your campaigns whilst maximising click through rates. For more information fill out our enquiry form.
You are not logged in: Control Panel | Messages | Your Account | Tools
Part of the Foley-Computers Group.
Assertive-Media © 2002 - 2009 All Rights Reserved.
Please note that all material found on this website is copyright Assertive-Media. We protect our website and its contents using Copyscape.
