Keyword Conversion Analysis
Keyword conversion analysis is the method used to evaluate how well a keyword is performing as a result of organic search engine optimisation. Analysing conversion rates is vital to maximise the return on investment from any organic or paid for marketing. Using keyword conversion analysis you can adjust the focus of the SEO project around keywords that are converting well. Another option is to make adjustments to the website to see how these affect the conversion rates for target keywords.
If a keyword is a relevant keyword but still shows a poor conversion rate, it is more likely to be an issue with the website or booking system. It is vital to keep a focus on generic keywords as you cannot just up and change the keyword focus on generic keywords half way through a project without consequences.
Many snake oil SEO agencies will attempt to change the keyword focus if they feel that the SEO is not working for the client even though this can have very negative consequences in the long run. Using keyword conversion analysis it is easy to stay on top of keyword performance, and if you are running pay per click alongside SEO, you can use the conversion data to tweak the pay per click campaign.
Keyword conversion analysis is typically done by combining keyword ranking reports and data from analytics. The data can show how many conversions a keyword has in relation to its position in natural search. This data can all be amalgamated to draw a clear picture of the websites weaknesses and strengths when converting visitors.
Conversions can be driven by many different things and in many different ways. When you get a booking or an enquiry, do you know what keyword lead to that booking, or wether that keyword come from organic search or pay per click? these are just some of the things that conversion tracking can answer.
Over 40% of webmasters do not monitor their analytics, and an additional 18% do not know what keywords generated most of their enquiries. This is a huge amount, and when you think about it, is not best practice, especially when trying to maximise return on investment.
The conversion process also looks at the buying cycle, which may be altered if someone visits your website from an organic keyword, but does not book straight away. The user may record or bookmark your website only to visit it directly at a later stage. This would count towards direct traffic giving the conversion, even though the keyword itself led the user to the website.
Keyword conversion analysis breaks down all the keyword data, referrers and navigation paths to build a picture of keyword performance, keyword conversion rates and more. So why not enquire with us about keyword conversion analysis to see how we can maximise converting traffic for your business and website.
Keyword Conversion Analysis
Keyword Conversion Analysis
If you would like more information on keyword conversion analysis then take a look at Google analytics which offers the ability to track keywords and keyword performance.
You are not logged in: Control Panel | Messages | Your Account | Tools
Search Engine Optimisation
Website Auditing
Competitor Analysis
Keyword Research
Optimising the Website
Analytics & Tracking
Part of the Foley-Computers Group.
Assertive-Media © 2002 - 2009 All Rights Reserved.
Please note that all material found on this website is copyright Assertive-Media. We protect our website and its contents using Copyscape.
