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Header tags are a HTML standard preset to highlight information contained within the tags. Header tags are an alternative way of representing information in bold and in a larger font face. Typically, header tags are designed to highlight important information, paragraphs, news and other important data. Because of the nature of header tags, search engines class them as an additional ranking attribute, not in great detail, but they do offer benefits when utilised properly.
With the advancements in web technology, header tags can now be styled in CSS so they can inherit a font, size and colour in order to keep the header tags in the same design format as the rest of the website. Header tags come in a number of preset sizes from H1 (biggest) to H6 (smallest). These can be used anyway depending on the information that is to be represented.
Many websites adopt a hierachy whereby the H1 is the leading header tag to represent the theme of the page, following header tags are then shown in a smaller format to represent individual paragraphs or data. Header tags are a part of on-site search engine optimisation because they are a part of a pages structure.
When search engines index content from a page, the content itself is first parsed, the surrounding tags are evaluted to see how data is being represented, search engines will use this principle to see how the page delivers its content to the end user, for example, a good structure will represent important information in a header tag, with proceeding content being directly relevant to the header tag.
This structure is SEO friendly, and contributes towards the websites ability to convey theme, as well as its position in natural search.
Header Tags (HTML)
Header Tags (Browser)
Why Header Tags
Header tags are a part of the initial web standards that were created pre 1995 by HTML coding standards. They are a sound and effective way of representing information in a hierarchy. Header tags come in various sizes from 1 to 6. Typically websites use a mix of these tags, starting from a leading h1 to multiple occurrences of h4/h5/h6.
Using Header Tags Effectively
Header tags are just one of the many tags that can and are often abused. Webmasters often interpret excessive usage of header tags as an SEO benefit, even though it has been proven that excessive use can be detrimental towards SEO compliance.
Effective use is hierarchy based, such as
WEBSITE THEME / PAGE THEME
Sub Title
First Content Subject
Paragraph of Subject
Second Content Subject
Paragraph of Subject
This means that header tags can be used multiple times without appearing spam like as you would see with websites using them excessively
Utilising Keywords
Keywords should and can be used in header tags, follow the guidelines below
- Use keywords in a naturally occurring fashion
- Keywords should be relative to proceeding text
- Minimise stop words within header tags
- Maintain hierarchy between header tags
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Header Tags
Creating Optimal Header Tags
Assertive-Media offer a comprehensive search engine optimisation service. If you would like to enquire about our header tag development simply fill out our enquiry form, or call us on 01582 524 969.
To enquire about our header tag creation services simply call us on 01582 524 969.
