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Getting the most from Google
Google is the leading search engine on the web with more then 40 million worldwide advertisers and over 100 million users. With such a large market, its no wonder why Google has taken the world by storm. Since Google's initial release in 1997, it has grown considerably fast, overtaking leading search engines such as Yahoo, MSN, Altavista, Excite and ASK. Google now dominates the search market, and is the focus of every online business that is looking to promote its website.
Putting your website in Google and being placed in prominent places can mean the difference between failure and success. Turn those 10 conversions a week into a thousand, just by marketing the website using natural search engine optimisation or pay per click. Depending on your targets, timescales and budget will determine what type of search marketing is the right one for your business and its website.
Larger companies and corporations will typically convert their marketing budgets to facilitate both organic SEO and pay per click. The cost of TV advertising is incredibly high in comparison to search marketing, yet the results will clearly show that online marketing has a far greater ROI then any other form of marketing.
Direct marketing has continued to shrink with the lack of prospects in comparison to the high costs associated. Search marketing can deliver thousands of visitors a day at a fraction of the cost in comparison to direct marketing, offline marketing, tv advertising and more. So with this in mind, isn't it time you got the most out of Google?.
Getting Started with Google
The first part of any marketing project should be to determine the goals, the timeframe and other factors that make and contribute to the marketing campaign and its targets. To get the most out of Google, the first establishment should be what type of search marketing will be used. Initially companies will begin their marketing project using pay per click, and then using SEO in the long term to build up traffic levels.
Once you have established the marketing plan, it is then time to begin implementing the strategy, the way this is done is all dependant on budget, time scales and so forth.
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Making the Most from Search
In order to make the most from Google, you need to ensure that your campaign is optimal at delivering traffic, and maximising conversions by reducing bounce rates. At the same time, you should utilise as many of Google's tools to ensure your campaign runs like clockwork. If your website has poor visitor retention or conversion rates, the effort spent is wasted. At the same time making the most from Google can simply be using Pay per click on keywords whereby the SEO has not yet had an impact. As time goes on, the pay per click campaign should be tailored around keywords that the SEO is not focusing on.
Your Google Tools
Google offers a complete set of tools designed to help enhance your marketing campaigns, from research tools to analytical data tools. The combination of these tools will help in every aspect from conversion management to traffic analysis. What ever the requirement, you can find a tool to help. Some of Google's most popular tools include:
Google Adwords:
Google Analytics:
Google Trends:
Google Adsense:
At the same time, Assertive-Media can offer you a complete range of marketing services to help create or manage your search marketing campaigns. Companies often require assistance in the setup or maintenance of these campaigns.
Getting the Most from Google
Services related:
Keyword trend analysis helps uncover keyword performance data over a period of time.
See how combining pay per click and SEO can work to create a fully functional search marketing campaign.
Connect Google Adwords to your Analytics account to monitor conversions and keyword performance.
Find out what keywords generated enquiries and conversions with keyword conversion tracking.
Keyword research is the process designed to find and evaluate keyword performance.
