Domain Keyword Utilisation | How Keywords Should Be Implemented in a Domain

Domain keyword utilisation is not an essential part of search engine optimisation, but it does play a part in being an additional ranking attribute. Typically, keyword rich domains have the edge over competitors who are not using keywords, however, since keyword attributes are directly influenced by the webmasters choice, it has been devalued.

Some websites are coupled with domains excessive in keyword utilisation, many featuring more then 3-4 keywords within the domain name, which immediately looks spammy. When a domain utilises keywords it should do in a proper manner, ensuring that the domain name does not become too long, and that the keyword utilisation is just at the right level.

For example, if you were running a car ownership and you brought a domain such as

www.my-cheap-car-sales-with-bad-credit.co.uk you end up with a domain name that looks spammy, and is less likely to have trust attributes given to it initially. In a good example the domain would look something like

www.bad-credit-cars.co.uk

The domain is shorter, and covers some of the keyword scope that the website can utilise. Keywords within the domain is a good idea providing that the domain keywords can be implemented without excessive length being required.

Creating a keyword rich domain with 2 of the websites most popular keywords is ideal, however, implementing a string of keywords separated by a hyphen is a bad idea as it can have a profound effect on the websites appearance in organic search results.

Keyword Rich Domains

The easiest way to create a keyword rich domain is to use keywords that are the most relative to the whole website, i.e. Discount Cars - www.discount-cars.co.uk or something along those lines, stuffing keywords in will likely give the website a more spam like appearance.

Domain length is an important factor, excessively long domains end up truncated, and are no better off than domains not utilising any keywords. Keep your domain short, remember on top of your domain you will have directories/page names which only contribute to the URL length.

Try to keep your domain below 70 characters in length (excluding www. And .com/.co.uk). Only use hyphens to separate keywords, do not utilise any other characters.

Title Tags

Creating Optimal Title Tags

Assertive-Media offer a comprehensive search engine optimisation service. If you would like to enquire about our title tag development simply fill out our enquiry form, or call us on 01582 524 969.

To enquire about our title tag creation services simply call us on 01582 524 969.

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