If content is not placed in a position on the website that is reachable within a minimum of 3 clicks, it may fail to rank due to its extended depth within the website.
Content should be reachable within the smallest amount of clicks possible. The distribution of PR through the website will also be affected based upon the URL structure. Content management will focus on enhancing the websites content profile by making recommendations for content placement, the movement of content and the setup of content based pages.
Content management services will also cover the development of content, the internal page links within content and the quality of the content. It is vital that the content the website houses is of the highest quality as this will dictate the pages ability to rank for keywords affiliated with the content.
The evaluation of content quality is calculated by search engines such as Google by the relativity between the content and the keywords within the content. This means that Google will look at the content and will look for the use of keywords and the coverage of the content on a particular subject matter. This is one of the reasons why keyword density has very little effect on the content.
An example of this is as follows:
If you were to write an article on cars, Google would look at the scope of the content and the use of relative words within the content such as Vauxhall, Engines, Wheels, Ford, Power Steering and much more.
Google matches the frequency and relativity of words within the content against its large index and authoritive sources to determine how relative the content is. This factor means that content is far more likely to score positive points if it is written for the end user rather than for the search engines.
Content Management Service
Assertive-Media offer a full content management service that will review existing content and will manage the development of new content. This will also manage the internal linking profile that is created by using keyword references within content to link to other pages of the website. This is called content link development and is a great way to boost an internal link profile whilst maintaining proper use of website content.
This method also contributes to the likelihood of sitelinks being shown in Google. When pages have a large enough internal link profile Google automatically creates sitelinks.
If you would like more information about content management or would like the content management service then fill out our enquiry form or contact us.
Content Management
Our content management service
Content management can be a difficult and time consuming task, if you would like more information, or would like to enquire about our content management services then fill out our enquiry form.
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