Connect Google Adwords | Connecting Google Adwords to Analytics

Connecting Google adwords to Google analytics is an easy process, and is often overlooked when a pay per click campaign is created. This process is an easy process to implement and can be done in a matter of minutes.

Ensure you have an active Google analytics account on your website and ensure your pay per click account is also active. Without one of these being active, you will not be able to complete the process. Below are the basic steps for connecting your adwords and analytics accounts together.

1.Login to your Google Adwords account at https://adwords.google.com.

2.Click on the Analytics tab at the top menu bar.

3.If you don't have an Google Analytics account, click the Continue button to sign up for one, this process is quick and only takes around 5 minutes.

4.If you already have an Analytics account, click I already have a Google Analytics account.

5.From the Existing Google Analytics Account drop-down list, select the name of the Analytics account you'd like to link to *.

6.Keep the checkboxes selected on this page, unless you're sure you'd like to disable auto-tagging and cost data imports.

7.Click Link Account.

Once you have completed the above steps, you will then have a linked account that will allow you to monitor pay per click performance through your Google analytics.

Please note that after linking the account, it will take up to 24 hours for the first bits of data to be displayed for pay per click keywords.

To get an accurate picture of keyword performance, you may need to wait for up to 3 months in order to have enough data to filter out keyword performance. Although this can be done in a shorter period of time, it will not fully reflect the keywords potential.

Which keywords lose money?

As mentioned last time, the report for tracking keyword return on investment is the AdWords Campaigns report in the Traffic Sources section. To identify the keywords that are losing you money, click the return on investment column header twice so that the lowest return on investment keywords are at the top of the list. From this data you will be able to see which keywords drive a higher return on investment.

If you see some keywords delivering up to 100% this will almost certainly be because of the short period of time that the keyword has had performance data for. As time goes on, these figures will level out to provide a more accurate return on investment.

Very often, -100% return on investment keywords are those that have only received a couple of clicks. You might want to wait until you receive more than one or two clicks on a keyword before you make any changes. And if you've only spent a few pence on a keyword, it's probably worth waiting to see if the keyword pays off.

If you would like additional assistance with this process or with the reporting data then contact us or fill out our enquiry form to see how we can help you with the connection between pay per click and Google analytics.