Choosing the Right Keywords
Our pay per click campaigns are built from keywords that are put through a stringent keyword research process that filters out keywords that are likely to cost without generating a return. This is where millions of people/businesses tend to fall, as the selection of keywords is based around their perception of good visitors.
We use information that confirms the keywords value, which makes the keyword selection process an optimal one.
So what does choosing the right pay per click keywords consist of? Well quite simply, it involves analyzing the keywords pay per click performance data; here is a snippet of our formulae to select good keywords.
Keyword Search Volume vs. Trend Data
this will look at the keywords performance over a period of time, this method will remove keywords that are highly seasonal and will make recommendations for them in a campaign that can be activated when the keyword is known to deliver traffic.
Keyword Cost per Click vs. Volume of Advertisers
this will focus on the actual cost per click of a keyword against the volume of advertisers. If a keyword has a high CPC and has a large volume of advertisers, it re-enforces the keywords value as the keyword must have some conversion value if it costs a high amount per click and has a high volume of advertisers. We also use this to filter results if the pay per click budget is small.
Keyword Search Volume vs. Known Conversion Statistics
We use Google analytics to determine which keywords are known to convert, with this data we can make adjustments to keywords in the pay per click campaign, more often than not, we will look at the potential level of conversions from each keyword in combination with the actual traffic levels projected for the keywords themselves.
These are just some of the factors that we measure keyword selection against. It is important to quantify keyword performance against as much performance data as possible in order to select the best keywords.
If you would like more information or would like to enquire about our keyword selection service, simply fill out our enquiry form or contact us today.
Choosing the Right PPC Keywords
Pay Per Click Keyword Selection Service
If you would like to enquire about our pay per click keyword selection service, fill out our enquiry form and one of our advisers will call you back to discuss your requirements.
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