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Applied Website Semantics
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Applied semantics, is probably different from what we portray it as, but we believe it should be the complete merge of all the processes above to create a SEO compliant website.

All the core on-site factors should fit together to create a fully compliant website built around quality with the goal to retain website visitors, whilst maintaining a friendly position with search engines.

Many web designers build for the end user, whilst SEO professionals build for the search engines, this separation has been a major issue for websites published worldwide. Applied semantics should be the encapsulation of all positive SEO efforts.

Successful highly ranking websites do not always follow every guideline set out, sometimes, websites can perform really well without a great deal of effort, but these websites are usually performing well because they have a product or service that has attracted a lot of popularity, meaning that the website would have accumulated a large volume of backlinks.

Websites should always focus on the end users, remember, what good is website traffic if the website itself isn't able to retain the visitors, see the example screenshot of a bounce rate in analytics:

















Website semantics is covered previously in this document, applied semantics focuses more on the grouping of the SEO factors that make up a websites performance.

On the next page, we have put together some general SEO guidelines that should be followed, they may also help you troubleshoot should anything happen with your rankings that is unexpected.

SEO is about quality, focus and determination. Optimising websites is not an overnight process, the off site process which also plays an important part in SEO is also vital.


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Search Engine Optimisation

On-Site Elements
Title Tags
Meta Tags
Header Tags
Page Content
Anchor Text
Internal Links
URL Structure
Keyword Emphasis

External Elements
301 Redirects
302 Redirects
HTTP Status Codes
Canonicalisation
Robots Text File
Crawl Permissions
404 Errors
Sub-Domains
Domain Age
Domain Keyword Utilisation
Geographic Targeting

Guides & Resources
The Anatomy of SEO
Optimising Your First Website
Why Does a Website Need SEO
How to Find the Right Keywords
Step by Step Guide to Keyword Research
Step by Step Guide to Optimising Pages
How to Optimise Title Tags
How to Optimise Meta Tags
How to Optimise Header Tags
How to Optimise Content Placement
How to Optimise Image Tagging
How to Optimise Anchor Text
How to Optimise Page Size
How to Optimise Internal Link Profile
How to Optimise Dynamic Pages
How to Optimise URL Creation
How to Utilise Domain Extensions
How to Utilise Keyword Emphasis
How to Utilise Content
Applied Website Semantics
SEO Guidelines
A Guide to Off Site SEO
Manual Link Development
Link Selection
Resource Generated Link Development
Analysing Competitor Backlinks
Useful SEO Resources

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