Google Analytics | Analytic Website Tracking, Website SEO Tracking

Google analytics is the largest analytics platform in the world with over 20 million users. Google analytics is a simple yet sophisticated platform that allows the tracking of website visitors and users. Google analytics can also be used to track e-commerce and Pay Per Click keyword performance.

Tracking a website is an important part of any search engine marketing process as it is important to monitor what your newly acquired traffic does when it reaches the website. A campaign can be monitored through ranking reports and Google analytics, monitoring where visitors have come from, what pages they visit, what keywords they have used and more.

Screenshot of Google Analytics:

Tracking Content, Goals and E-Commerce:

Google analytics provides some powerful tools to monitor website conversions, popular content, content analysis and your own defined goals.

For example, if you wanted to track how many people filled in a brochure request form, Google would allow you to create a goal that monitored a series of URL's affiliated with the brochure request pages.

You can track anything with a URL within your website, and monitor what keywords delivered the completed goals, the path used and the profile of the visitor. This information is vital towards website accessibility as it can help paint a picture of any potential issues with the websites booking process.

Content analysis is a great way to see what content on your website generates the most interest, what content retains visitors for the longest period and so forth. This tool is essential when working on a backlink development campaign, using content as link bait.

Assertive-Media offer a full analytics installation and monitoring service. We can help install complete tracking solutions from basic user tracking to full e-commerce and goal tracking.

So what exactly does Google Analytics offer:

Visitor Overview
This provides an overview of visitors that have visited the website including hits, unique visitors, average page views and time on the website.

Benchmarking
This looks at the overall performance trends that visitors have created by navigation profiles, time on the website and average pages visited on each unique visitor.

Map Overlay
This provides a geographic display using a map to show where visitors have come from. Varying shades of green indicate which regions have delivered the most traffic.

Visitor Trends / Loyalty
This provides lots of visitor trend and loyalty information including frequently visited pages, popular entry pages, exit pages and browsing patterns. This will also look at returning website traffic for visitor loyalty profiling.

Visitor Browser Client / Network
This provides information relating to the browsers used to access the website as well as the connection they have used.

Traffic Sources
This covers the areas in which have delivered website traffic. It covers direct traffic, search engines and websites that have delivered traffic. You are able to find out all the referrers that have delivered traffic, and how many visitors the referrer has delivered.

Direct Traffic
This provides details of direct website visitors. Direct visitors are those who type your URL directly into their browser and have no referrer.

Referring Sites
This looks at the websites that have referred traffic to the website with analytics.

Search Engines
This provides an overview of search engines that have delivered traffic along with the keyword and visitor numbers.

Google Analytics & User Tracking

Google Analytics Installations

Google analytics is easy to install and offers lots of benefits when tracking website activity. Google analytics also offers e-commerce tracking and goal tracking. We offer a comprehensive analytics installation service including urchin customisation.

Track Pay per Click and Search Engine Optimisation traffic and make changes based on the keywords delivering traffic.

To enquire about our pay per click services simply call us on 01582 524 969.