SEO Blog
Keep up to speed with the latest in SEO, Web and Marketing news from Assertive-Media. We hope you enjoy!.
Posted: 23/04/2012
Google Panda 3.4
Google Panda 3.4 was the latest in a series of Panda updates which have yet unsettled search results and left many scratching their heads. Hundreds of thousands of webmasters have seen a positive or negative ranking shift depending on their websites link and content profile Learn more about our findings in this article.
Posted: 13/04/2012
Viral Content for SEO
In this article we look at how you can utilise viral content for SEO. Viral content is great not only for promoting brand awareness, but is also a great way to acquire lots of organic links back to your website. Viral Media is incredibly powerful, but can be a very difficult process to produce media that becomes viral.
Posted: 09/04/2012
Keyword Research for SEO
Read our guide to effective keyword research for your SEO Campaign. This is one of the most critical processes in any SEO campaign as the correct keywords are essential for the foundations of a successful SEO project. Learn how keyword research should be conducted and the steps you can take to find the right keywords.
Posted: 06/04/2012
Website Geographical Targeting
Why is website geographical targeting so important and how will it impact your SEO campaign? Geo targeting is vital for websites attempting to dominate search markets in different regions/locations around the world. Learn how geographic targeting works and why you should utilise it to the full with your domains.
Posted: 05/04/2012
Writing Good Quality Content for SEO
This article looks at how content impacts on SEO and how to write good quality content. The basis for a successful SEO campaign relies on the websites content, it's quality, reliability, grammar and more. Many websites utilise duplicate content, or do not produce enough content which all contributes towards SEO failiures. This article looks at content quality and how to produce high quality content for your website.
Posted: 05/04/2012
Internal Page Anchor Text for SEO
This article looks at anchor text for SEO. Website anchor text is the text used to represent a clickable link. These HTML elements are used for the evaluation of website quality because they are seen as a way of conveying relevancy. The way a website conveys relevancy between page navigation is used as a key SEO quality factor. Learn more about the utilisation of anchor text and how it can impact on your websites SEO profile.
Posted: 05/04/2012
Canonicalisation tags for SEO
Canonicalisation is a big problem affecting websites around the internet. Many web designers and developers create websites which have URL structures that allow the same page to be generated through more then 1 URL. This problem is called canonicalisation and can create problems with website content and integrity. Learn more about the usage of canonical tags and how they can help.
Posted: 05/04/2012
Duplicate Content and SEO
Duplicate content is the process of copying content from another source and utilising it on your own website, although not all duplicate content is bad, excessive use of external content can and will impact on website quality and SEO value. Learn more about the impact that duplicate content can have on your website and how to avoid it.
Posted: 05/04/2012
Header Tags for SEO
Here we take a look at header tag semantics and how they impact on search engine optimisation. Using header tags in the correct semantic fashion can help boost page to keyword relevancy and quality value. Many websites over-utilise header tags for SEO purposes without realising the negative impact it can have. Learn how to implement header tags in a structured manner.
Posted: 05/04/2012
Meta Description Tags for SEO
Meta description tags belongs to a family of depreciated meta elements however still plays a part in SEO. Meta descriptions are important for search engine listings to maintain and improve click through rates. Poorly written meta descriptions can impact on the click through rate for the website, which also impacts on website bounce rates. Read our guide to meta description tags and see how they should be created.
Posted: 05/04/2012
Title Tags for SEO
Title tags are still a key factor in a websites SEO profile. They not only impact on SEO but also on website click through rates. Writing good quality title tags involves a number of different considerations including keyword scope, content and relevancy. Read our guide to title tags for SEO to learn more about page titles.
Posted: 05/04/2012
Website Loading Speed for SEO
Slow loading websites can suffer in organic search, along with this they can also suffer from high bounce rates, poor visitor retention and a lower visitor loyalty. Many websites under perform with loading speeds frequently averaging over 5 seconds. Read our guide to improving website loading speed.